It’s hard not to get caught up in the cycle of belief that if we have more money, bigger houses, faster cars, speedier technology, cooler clothes, shinier toasters, and so on, the happier we will be.
This state of perpetually unfulfilled ambition, even in part, is what drives more and more of us in modern western society. In the psychology of happiness, this is referred to as getting trapped on the ‘hedonic treadmill’: the faster we run, the further we get, the further away we move our own goalposts. Sounds simple, until you take into account that human behaviour means that as we get used to any feeling of wellbeing, we come to take it for granted and want more.
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